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Our Story

Nusa is America's first ready-to-mix Indonesian jamu company and proud champion of this 1,300-year-old wellness tradition.

Nusa brings the earthy, warming flavors of Indonesia’s beloved jamu drinks to your daily rituals. Each mix is made with real herbs and spices, naturally sweetened, and endlessly cozy. No supplements. No health hype. Just soul-soothing flavor and intentional sipping.

We bring this to life through cultural sharing, quality ingredients, and accessible consumption of jamu.

What We Strive For

NUSA VISION

Bringing Jamu from Indonesia to cups around the world

NUSA MISSION

Sharing Jamu as a cozy, flavorful ritual made simple and accessible for everyday life

From Our Founder

I grew up with jamu. It was something you drank when you were tired, when you felt off, or simply because someone who cared about you handed it to you. It was always there, in the background of everyday life, quietly doing its work.

When I moved away from Indonesia, I missed that ritual. Not just the drink, but what it represented: care, grounding, and connection to my community. I started Nusa to share that feeling with others in a way that fits into daily life.

Thanks for being curious. I hope jamu becomes part of your day, too.

Willson

Our Process

Learn more about how our process approaches making our blends below.

Heritage Sourcing

All Nusa Jamu products begin their journey in the fertile volcanic soils of Indonesia, where our ingredients have been cultivated for generations.

Rooted in Indonesian tradition

By sourcing directly from local farmers who understand these ancient plants, we preserve both the authenticity of traditional recipes and the livelihoods of Indonesian communities.

Hand-selected at peak potency

We continue the tradition of hand harvesting across much of our supply, choosing care over convenience. This method supports peak ingredient quality, consistent yields, and meaningful work for local communities.

Transparent sourcing

We know exactly where every ingredient comes from and how it's grown. This transparency ensures authenticity while supporting sustainable practices that protect Indonesia's rich biodiversity for future generations.

Sustainable farming practices

We work with farmers who use regenerative methods to grow our turmeric, ginger, and botanicals without synthetic pesticides, preserving the purity of traditional Jamu. Our organic coconut sugar is sustainably tapped from long-lived coconut palms, a low-impact alternative to sugar cane that supports soil health and long-term harvests.

Supporting Indonesian communities

We partner with suppliers who share our values of integrity and care. Their commitment to fair labor practices, including hiring from local communities, promoting equal opportunity, and maintaining safe and supportive workplaces, ensures that every part of our supply chain reflects respect for people as well as product.

Hygienic modern manufacturing

Our products are made in certified facilities that follow international food safety standards. Every batch is thoroughly tested to ensure purity, quality, and safety. 

Because your well-being deserves nothing less.

Curious about a simple way to bring more intention into your day? You’re in the right place.