Jamu is Indonesia’s traditional herbal tonic, made from natural roots, herbs, and spices. Ingredients like turmeric, ginger, and tamarind give it a vibrant golden color and bold, earthy flavor.

Jamu’s roots trace back to the Mataram Kingdom, where it was prepared in royal courts and later passed down through generations by local healers and family caretakers.

Today, jamu remains a living tradition. Whether taken for energy, digestion, or daily balance, it carries centuries of wisdom in every cup.

Before dawn in Central Java, jamu gendong, women who carry baskets of herbal tonics on their backs, begin their day. They grind fresh roots and spices by hand, their hands turning bright yellow from turmeric as they brew each tonic. With gentle care and age-old recipes, they bottle remedies like beras kencur or kunyit asam, preparing them for customers.

They travel village roads and market paths, arriving at doorsteps with a small glass of jamu and a warm smile. Each pour is more than a drink. It is a gesture of care. Over years of visits, these women learn everyone’s needs: who craves energy, who needs gentle recovery, who seeks digestive balance. For them, wellness is personal, a relationship built on trust and shared tradition.

Even as jamu enters modern packaging, these quiet keepers of heritage continue their daily routes.

Today at Nusa, we honor their legacy. Every sachet we make carries the spirit of those early morning journeys, blending care and connection with every cup.