How Indonesia’s Jamu Is Inspiring the Next Generation of Herbal Drinks

An Ancient Tradition Finds New Relevance

As people turn away from overly processed drinks, Indonesia’s jamu offers something refreshing — literally and culturally. Made from real roots and spices, jamu celebrates natural ingredients and mindful rituals.

Once prepared in village kitchens, jamu is now gaining attention from global wellness communities for its authenticity and sustainable story.

From Village Wisdom to Global Shelves

The growing demand for herbal teas, ginger tonics, and turmeric blends reflects a shift: consumers want drinks that mean something. Jamu fits right in — it connects flavor, history, and care in every sip.

Behind every cup is a heritage of women farmers, traditional recipes, and local sustainability practices — from rainwater harvesting to zero-waste spice processing in Indonesian factories.

Jamu as a Daily Ritual, Not a Trend

For Nusa, bringing jamu to modern shelves isn’t about following trends. It’s about preserving a living tradition.
Each sachet captures that warmth — ginger’s spice, turmeric’s glow, tamarind’s tang — ready for your cup, wherever you are.